Is this a scam?
Ivy checks a suspicious text, email, WhatsApp message or online request before your parent replies, clicks a link, or shares any details.
Voice-first · Available any time · Designed for older adults
Give your parent calm help with scams and tech — whenever they need it
Ivy is a voice-first AI assistant that checks suspicious messages, helps with phone and TV problems, and walks your parent through digital tasks — in plain English, at their pace.
No jargon. No judgement. No being made to feel silly for asking.
- Ivy checks suspicious messages before your parent replies or clicks
- Voice-first — your parent just speaks, no typing or apps to navigate
- Available any time — not just when you can pick up the phone
Ivy by WorryLess
Voice-first support — just speak, and Ivy listens.
Ivy is here
“I got a text saying my account is suspended…”
That sounds like it could be a scam. Let's check it carefully before you do anything. Can you tell me who it says it's from?
It says it's from HMRC, with a link to verify my details.
Scam verdict
This has all the signs of a phishing message. Do not click the link.
Next step
Ivy will walk you through how to report it and stay safe.
The scale of the problem in the UK
4/min
over-50s scammed in England & Wales
£629M
in fraud losses in H1 2025 alone
4.9M
over-50s fear answering their phone
87%
of adults exposed to suspected scam content
Do any of these sound familiar?
The moments that trigger the panic call — and deserve a calm answer
These are the situations that send families into a spin. Ivy handles all of them — before they become your problem to fix.
Mum thinks she's been hacked.
Dad can't log in to his bank.
Is this text a scam?
The TV won't connect to the internet.
My broadband keeps dropping.
I need help filling in this online form.
How do I use the NHS App?
Why has my phone changed?
How do I set up my new phone?
Why isn't WhatsApp working?
My TV remote has stopped working.
I don't know who to ask.
What Ivy helps with
Six things your parent can ask Ivy about — any time, without calling you first
Not a general FAQ. Not a search engine. Specific, guided help for the exact situation your parent is stuck in.
Phone, TV or internet not working?
Step-by-step help when the phone is acting strangely, the TV won't connect, or the broadband keeps dropping — whatever has stopped working.
Can't log in?
Clear help when your parent can't get into an app or account — forgotten password, sign-in error, or an account that seems locked.
NHS App and online forms
Guided support with the NHS App, online forms, online banking and account setup — the tasks that should take five minutes but rarely do.
Setting up a new device
Help setting up a new phone, tablet or smart TV — transferring contacts, connecting to Wi-Fi, installing apps and making it feel familiar again.
Escalation to someone trusted
When a situation needs more than guidance, Ivy helps your parent reach the right person — family contact, bank fraud line, or official support — calmly and clearly.
Who it's for
Built for the adult child who worries — and the parent who wants to stay independent
For adult children
Stop being the only person they can turn to
If you are the first call every time something goes wrong, WorryLess gives your parent somewhere to turn before it becomes your problem to solve.
- No more 11pm calls about suspicious texts or things that have stopped working
- Ivy handles the first line of support calmly, before it becomes a panic
- Your parent stays independent — you stay connected without being on call
For older adults
Help that never makes you feel silly for asking
Ivy is calm, patient, and always available. There is no wrong way to ask a question and no reason to feel embarrassed.
- Just speak naturally — ask Ivy about anything that has confused or worried you
- Plain English, at your pace — no rushing, no jargon, no judgement
- Know what to do next, and feel confident enough to do it
How it works
Four steps from worried to sorted
Your parent speaks. Ivy listens. The problem gets solved — without you being in the middle.
1
Your parent speaks to Ivy
Voice-first — they describe what has happened in their own words. No typing, no apps to navigate. Just a natural conversation.
2
Ivy explains what to do
Ivy gives one clear next step in plain English — not a wall of text, not ten search results. Just the specific help needed, right now.
3
They reach a clear answer
Whether it is a scam check, a login fix, or a tech problem sorted — they finish knowing what happened and what to do.
4
Escalate if needed
If the situation needs more, Ivy guides your parent to the right person — a trusted contact, the bank, or an official support route.
Why not just Google it?
There is a difference between finding information and knowing what to do
Google is useful. But when your parent gets a suspicious text or their broadband drops, information alone is rarely enough.
Google gives results. Ivy gives answers.
Search returns ten links pointing in different directions. Ivy gives one clear next step for the specific situation — explained calmly, at your parent's pace.
No need to know what to search for.
Your parent just describes what has happened out loud. Ivy does not need technical language. It starts from exactly where they are.
One calm conversation, not ten open tabs.
No forums, no outdated help pages, no confusion. Ivy stays in the conversation until the problem is resolved.
Built on trust
Ivy does not tell your parent to Google it. It walks them through it.
A calm second opinion when something looks suspicious. A clear next step when something stops working. A way for your parent to get help without feeling like a burden — or like they should already know the answer.
Real help for real problems
Scam checks, phone faults, TV connectivity, logins, NHS App, broadband — direct help for the exact moment your parent is stuck.
Voice-first, for people who find tech hard
Ivy is designed to be used by speaking naturally. No typing, no navigation, no app to learn. Just a calm conversation.
No judgement. No embarrassment.
Ivy starts from where your parent is — not where it thinks they should be. Every question is a reasonable question.
Every answer ends with a clear next step
Ivy does not leave your parent with more questions than they started with. Each response ends with something concrete to do.
Pricing
Simple, transparent plans
Paid by the adult child. Used by the older parent. Cancel any time — no lock-in.
Standard
£12.99/ per month
Core Ivy support for one older adult.
- Scam and suspicious message checks
- Step-by-step help with phones, TV and broadband
- Logins, NHS App, WhatsApp and online forms
- One trusted contact for escalation
- Unlimited voice conversations
Most popular
Family
£19.99/ per month
For families who want more peace of mind.
- Everything in Standard
- Multiple trusted contacts
- Higher usage ceiling
- Family peace-of-mind dashboard
- Priority support routing
Pricing takes effect at launch. Waitlist is free — no card required.
FAQ
Questions people ask about WorryLess
Who is WorryLess really for?
WorryLess is built first for the adult child — often a daughter or son aged 40–60 — who keeps getting the call when something feels wrong on a parent's phone. The subscription is paid by the adult child. Ivy is used by the older parent, who gets calm, respectful help without feeling foolish or dependent.
Will my parent actually use this?
Ivy is voice-first — your parent simply speaks naturally, the way they would ask a question out loud. There is no app to navigate, no typing, and no technical knowledge required. It is designed from the ground up for people who find technology confusing or intimidating.
Is this just a chatbot?
No. Ivy is a purpose-built guided support product for a very specific audience and problem space — scam checks, digital support, and trusted escalation. It is not a general-purpose AI assistant. It is calm, patient, non-judgemental, and focused on the narrow set of problems your parent actually faces.
What happens if the issue is serious?
WorryLess is designed to identify when reassurance is enough and when the situation needs to go further. Ivy guides clearly to the right next step — whether that is a trusted family contact, the bank's fraud line, or an official support route. It is a calm first line of support, not a replacement for urgent help.
How is this different from Google or Siri?
Google and Siri are general-purpose tools not built for this audience, this tone, or this trust-critical use case. Ivy is calm, patient, and focused on the narrow problem space of scams and digital support for older adults. It does not return ten results — it walks your parent through one clear answer.
Can WorryLess help check if a text or email looks like a scam?
Yes. Scam and suspicious-message checks are one of the core reasons WorryLess exists. Ivy helps people pause, look at what feels wrong, and work out the safest next step before replying, clicking or sharing any details.
What kinds of tech problems can Ivy help with?
Ivy can help with a wide range of everyday tech problems — not just online ones. If your parent's phone is behaving strangely, their TV won't connect, their broadband keeps dropping, or they can't get something to work, Ivy walks them through it. It also helps with scam checks, login problems, the NHS App, WhatsApp, online forms and account setup.
Can it help with login and account access problems?
Yes. WorryLess can help with sign-in issues, password reset steps, account recovery and other moments when someone cannot get back into an app or online service.
What does the Family plan add?
The Family plan adds multiple trusted contacts, a higher usage ceiling, a family peace-of-mind dashboard so you can see how things are going, and priority support routing. It is designed for families who want more visibility and involvement.
What happens after I join the waitlist?
You will receive occasional updates about the beta, launch plans and next steps. We will keep it clear, useful and low-pressure. No spam.
Join the waitlist
Be among the first families to try Ivy
Join the waitlist and we will let you know as soon as WorryLess is ready. No spam. No pressure. Just a message when the door is open.
Free to join. Pricing starts at £12.99/mo at launch.
Waitlist only — we will email you when WorryLess launches. Nothing else.